I’m an avid reader and the Audible app is my new best friend! I love walking to and from work while making my way through my reading list. One book that's piqued my interest is Carmine Gallo’s new book - Talk Like TED: The 9-Public Speaking Secrets of the World’s Top Minds - it is quite a thought provoking and practical book. Definitely worth a read.
During the book, my creative juices starting flowing and I started thinking how we could apply Gallo's principles as candidates at interviews, to differentiate ourselves from the competition while creating massive impact on the hiring manager and landing our dream job.
The below strategies outline how you can apply these principles during your interview, for more a deeper background on each, I highly recommend the book.
When sitting opposite an interviewer, speaking about your background and your profession, do not be afraid to let go and show how passionate you are. Passion and enthusiasm sells and piques interest of others in you! Do your eyes light up when you talk about the most recent product you built, or the projects you have been working on? Show your enthusiasm and in turn you will inspire the people around you.
Pick three projects, ideally within the last 5yrs that demonstrates your skills for the role you have applied to. Tell a story, not just full of facts and figures. As a species we love hearing and telling stories as they connect us. Look at your career, projects, accomplishments and structure a well crafted story to highlight your core competences.
This is where everyone falls down...the number one reason why most candidates fail at interviews from my experience is due to very little preparation.
“Why do I need to practice, I already know myself?”
This is what I hear on a daily basis. Unless you can talk about your career in a structured and inspiring way, and feel so comfortable that it feels like you are having a beer with a best mate...you will need to practice until you internalise the content and know yourself inside out.
Do not under estimate what you have done and achieved in your career. Some companies may have never been exposed to the same things that you have, this is the value-add you can bring to the table.
Elicit an emotional response from your interviewer, such as joy, shock, or feeling impressed, by always opening with the results you have achieved and highlighting the commercial impact your results had on the business, have you saved the company money? Made the company money? Increased efficiencies?
Humour defuses a lot of situations, it lowers defences and makes people more receptive to your message. It makes you more likeable, which in turn will make people want to work with you. Be natural and don't be afraid to laugh at yourself :)
An interview is a two-way conversation, however do be mindful of how much talking you are really doing. The 18-minutes is ideal for TED presenters to get their main points across and is plenty of time for your to give an overview of your career and projects. Let the interviewer lead the interview.
Ensure when you are talking to the interviewer that you are painting a mental picture, bringing in various multi-sensory experiences by describing the projects you have worked on using the five senses. The human brain loves multi-sensory experiences.
Be open, authentic and at times and show vulnerability. People hire people they like and have connected to. If you present yourself as your ultra-ego instead of your true, authentic self, you risk portraying an image filled of insecurities and self-doubt. Yes, you do have to sell yourself however you can do it by opening up and showing a little vulnerability/humility rather than shouting from the roof-tops.
I hope you gained some valuable insight with the strategies outlined here. Do practice them and then give it a go, I'm sure you'll have some positive feedback to share.
Author: Charlene Coleman, MD of HP|konnect