Performance Marketing Specialist

  • HP|konnect
  • Dublin, Ireland
  • 02/10/2018
Permanent Digital Marketing Digital Operations Executive Digital Agency

Job Description

The Opportunity

A position for a performance marketing specialist to join a highly collaborative environment and contribute to their team. You will work alongside a team of devoted and talented members to drive their digital efforts.

 

The Company

An e-commerce based company, very focused on making sure the right person is a culture fit and can gel with the team. Highly collaborative environment.

 

#kulturekode

A fast paced environment and environment of fun in their daily work life.

 

Responsibilities

  • Responsibility for paid search across websites, search engines and geographical locations.
  • Collating customer data across multiple devices to develop mobile strategy.
  • Implement initiatives to enhance PPC campaign effectiveness.
  • Effectively managing meta channels to drive cost effective ROI.
  • Continually reviewing bid optimisation, creative and keyword development strategies.
  • Monitoring and reporting short and long-term customer trends from internal and market data.
  • Identify opportunities to drive SEO traffic.
  • Creating strong campaigns in-keeping with brand values.
  • Daily management, practice, optimization and analysis of campaigns focused on the brand and the performance in the following tools: Adwords, Bing Ads, Facebook / Instagram Ads, and Twitter.
  • Creation of acquisition strategy based on KPIs and main business objectives.
  • Auditing search marketing functionality against best industry practice.
  • Staying up to date with emerging marketing channels and digital trends
  • Working alongside the e-commerce team to understand online purchase behaviour.

 

Skills and experience:

  • Ideally educated to degree level or equivalent.
  • Experienced in PPC campaigns
  • Extensive and up to date search marketing trends.
  • Proven achievements in delivering profit growth and ROI.
  • Passionate about search marketing.
  • Proven analytical abilities, working with large datasets
  • Experience of executing paid search campaigns
  • Passionate about putting the customer at the heart of all marketing activities.

 

Apply

Apply

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Job Tags

Content, Email Marketing, SEO, A/B Testing, Multivariate Testing, Google Analytics, Strategy, Advertising, Campaigns, Web Content, SEO